From hours waiting for the application to set to streak marks and staining of bed sheets, the perils of self-tanning mean many women resign themselves to looking pale as the summer approaches.
But achieving a healthy glow is now as simple as taking a shower.
Those wanting a sun-kissed look simply lather on a new St Tropez lotion in the shower, leave for three minutes and wash off before emerging with a healthy glow.
The product is set to revolutionise the drudgery of self-tanning and has already attracted a waiting list ahead of its release next month. St. Tropez claim the product is the first ever to use water to promote a gradual tan.
It has already attracted a strong celebrity following and the self-tan is now a must-have item in the wash bags of celebrities including Kate Moss, Poppy Delevingne, Sienna Miller, Lindsay Lohan and Millie Mackintosh.
Those wanting a sun-kissed look simply lather on the new St Tropez lotion in the shower, leave for three minutes and wash off before emerging with a healthy glow
After washing with shower gel, users are told to switch off the water and lather the lotion onto wet skin and wait for three minutes before fully rinsing it off. The colour develops over the next eight hours.
Makers claim the product will not stain the shower or leave marks on towels and will deliver an even, light glow which can be built upon with consecutive applications.
The tanning agent – known as DHA – has been specifically designed to get to work as soon as it comes into contact with wet skin.
It will be available exclusively at Boots with an RRP of €19.00 when it launches on June 1.
The product was developed after research by St. Tropez showed 80 per cent of people do not use self-tan because of the hassle but want to achieve a ‘holiday glow’.
People are put off regular self-tanning products by the time consuming and fiddly process and worries about looking streaky or the product rubbing off on clothes or bed sheets.
St. Tropez say the formula, which also includes sweet almond oil for moisturising, is ideal for people who want to fit in tanning around their everyday lives.
A spokesman for the brand said: ‘This no nonsense hero allows you to minimise grooming time and enjoy an even and natural looking glow, without the fuss and time traditionally associated with tanning – perfect for those with busy lifestyles, or if you’re simply looking for a low maintenance all year round glow.’
Kate Moss, who endorses the brand, said: ‘St.Tropez Gradual Tan In Shower Lotion couldn’t be easier to use and there’s no need to wait around for hours – in the three minutes that it takes to work, I just comb through my conditioner, before washing it off.
‘And as it builds in colour you can use it daily; you don’t go from pale to bronzed instantly, it just gives you a subtle hint of colour and a healthy glow, which I love.’
St. Tropez was founded in 1996 and a bottle of their most popular product, a self-tan mousse, is sold every minute. They have a 30 per cent share of the self-tan market.
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